Are Traditional Marketing Methods Still Important? Is SEO The Most Effective?3 min read
If you are a small business owner with a website and you aren’t currently working on your SEO, you are likely having to put up with people telling you all the time: “how important SEO is”, and “how much opportunity you are missing out on”. But is it really that good?
For example, are traditional marketing methods still important today? And is SEO the most effective marketing method as many people claim it to be? Read on and let’s explore this area in great depth…
What are traditional marketing methods and are they still important?
Traditional marketing methods include:
- Newspaper ads
- Radio ads
- TV commercials
- Flyers & brochures
But are these still important today as they once were?
Traditional marketing methods are still incredibly valuable, however, they should not be used instead of digital marketing, but in addition to.
If you avoid digital marketing entirely and focus solely on traditional marketing methods, you can still experience relative success, but you will be limiting your reach – especially if you can make sales / book appointments through your website.
Is SEO the most effective method of marketing?
SEO (search engine optimization) is widely regarded as being the most effective method of marketing today – especially in the online arena. That said, it largely depends on your industry, the level of competition in your niche, and the quality of the digital marketing agency you invest with. You definitely shouldn’t write off other digital marketing methods like social media engagement, email marketing, and PPC advertising – but SEO is a priority.
Proper SEO is the process of optimising your website’s technical configuration, creating relevant and high-quality content, and developing a strong backlink profile in order to increase your standing in a Google SERP (search engine results page) for the appropriate keywords.
But, why is it more effective than traditional marketing methods?
Look at it this way: A Billboard ad can be highly effective at building brand awareness and attracting new customers, however, its reach is very limited (only the people in that particular area / those who drive past it). SEO on the other hand, is designed to put your website in front of people who are actively searching for your products or services online.
The same applies with a Newspaper ad: it’s only good for those who buy and read physical Newspapers, so it is highly untargeted. SEO however, lets you go after a very specific demographic who will have the greatest chance at converting into loyal customers.
Should you avoid traditional marketing methods and focus on SEO instead?
Don’t give up on traditional marketing methods entirely. As a priority, you should almost certainly be investing in your SEO, including a number of other valuable digital marketing strategies, however, certain traditional marketing methods can contribute to your cause wonderfully.
For example: A Radio ad can be great for bolstering your brand awareness within your local community – as can handing out flyers & brochures. It will help to build trust and authority, and it will invariably drive people to your website.
With proper planning, traditional marketing methods can indeed be valuable. However, as previously discussed, for the best long-term results, an SEO strategy will offer far more in the way of ROI.
Pair older methods with your digital marketing by all means, however, don’t focus on the former instead of.
If you aren’t quite convinced as to the value of digital marketing and SEO, we’d recommend reaching out to a marketing agency in Dubai and requesting some case studies. When you can see the genuine success stories that other businesses have experienced, you’ll better understand the immense value that such strategies can bring to your business.