June 12, 2024

Creating Exclusive Content on Instagram A Guide to Utilizing the “Close Friends” Feature

4 min read
How to use Instagram


Instagram is a platform where you can connect with your followers and share content. However, there may be times when you want to provide a more personalized experience or share exclusive content with a select group of followers. This is where Instagram’s “Close Friends” feature comes in handy. In this article, we’ll guide you through the process of utilizing the “Close Friends” feature effectively, enabling you to create exclusive content and build stronger connections with your audience.

Understanding the “Close Friends” Feature

The “Close Friends” feature on Instagram allows you to create a private list of followers with whom you want to share exclusive content. When you add someone to your close friends list, they will be notified, and they’ll see a green badge on your stories or posts that are designated for this select group. This feature provides an opportunity to create a more intimate and personalized experience for your closest followers.

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Building Your Close Friends List

To start using the “Close Friends” feature, navigate to your profile and tap the three horizontal lines in the top-right corner. From there, select “Close Friends” and tap “Add” next to the followers you want to include. You can also add or remove people from your close friends list directly from their profiles. Remember to choose your close friends carefully, ensuring they are the individuals you want to provide exclusive content to.

Creating Exclusive Content

Once you have built your close friends list, it’s time to create exclusive content for them. You can do this by sharing stories or posts directly to your close friends. When creating a story, select the green “Close Friends” icon in the bottom-left corner of the screen before sharing. For posts, you can choose the close friends option when composing a new post. It’s important to keep in mind that the content you share with your close friends should be tailored specifically for them, offering something unique or behind-the-scenes.

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Maintaining Exclusivity

To ensure the exclusivity of your close friends’ content, it’s crucial to avoid sharing the same content publicly or with a wider audience. Your close friends should feel privileged to receive this content, and maintaining that sense of exclusivity is essential for building stronger connections. Be mindful of the content you share on your public feed and reserve special moments or insights for your close friends list.

Engaging with Your Close Friends

Creating exclusive content is not only about sharing; it’s also about engaging with your close friends. Encourage interactions by using stickers, polls, or question features in your stories. Respond to their messages or comments promptly and make them feel valued. The more you engage with your close friends, the stronger the connection becomes.


Instagram’s “Close Friends” feature offers a powerful way to create exclusive content and build stronger connections with a select group of followers. By utilizing this feature effectively, you can provide personalized experiences and make your close friends feel special. Start leveraging the “Close Friends” feature today and take your Instagram engagement to the next level.

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Frequently Asked Questions

Can I change my close friends list?

Absolutely! You can edit your close friends list at any time by going to your profile, tapping the three horizontal lines, selecting “Close Friends,” and managing the list from there. You can add or remove followers as needed.

Will my close friends know they are on my close friends list?

When you add someone to your close friends list, they receive a notification informing them that they have been added. However, they won’t know if they’ve been removed from the list.

Can I share close friends’ stories or posts on my public feed?

No, the content shared with your close friends should remain exclusive to that group. It’s important to respect their privacy and the exclusivity of the content you provide them.

Can I create multiple close friends lists?

Currently, Instagram allows you to create only one close friends list. However, you can edit and update that list as needed to include the followers you want to engage with exclusively.

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