June 11, 2024

7 Proven Strategies to Increase Your Instagram Followers

4 min read
how to increase followers in instagram


In today’s digital era, Instagram has become a powerful platform for personal branding and business promotion. With over a billion active users, it offers immense potential to reach a wider audience. However, increasing your Instagram followers requires more than just posting captivating content. In this article, we will explore seven proven strategies to help you organically grow your Instagram followers. By implementing these techniques, you can expand your reach, engage with your target audience, and build a strong Instagram community.

Optimise Your Profile

The first step towards increasing your Instagram followers is to optimise your profile. Use a clear and recognizable profile picture that represents your brand or personality. Craft a catchy and descriptive bio that explains who you are and what you offer. Additionally, include relevant keywords in your bio to enhance discoverability. Finally, add a link to your website or blog to drive traffic and provide a convenient way for your followers to explore more of your content.

Consistent and High-Quality Content

Consistency and quality are paramount when it comes to increasing your Instagram followers. Develop a content strategy that aligns with your brand and appeals to your target audience. Post regularly and maintain a consistent posting schedule. Focus on creating visually appealing and engaging content that stands out in the feed. Experiment with different formats such as images, videos, carousels, and stories to keep your audience interested and coming back for more.

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Use Relevant Hashtags

Hashtags play a crucial role in expanding your reach on Instagram. Research and use relevant hashtags that are popular in your niche. Incorporate a mix of broad and specific hashtags to increase your visibility. Track trending hashtags and participate in relevant conversations to boost your chances of reaching a wider audience. Additionally, consider creating a branded hashtag that represents your brand or campaign and encourage your followers to use it. Hashtags provide an excellent opportunity to connect with like-minded individuals and increase your follower count.

Engage with Your Audience

Building a strong Instagram community requires active engagement with your audience. Respond promptly to comments and direct messages, and encourage conversations by asking questions or seeking opinions. Show appreciation for your followers’ support by liking and commenting on their posts. Engage with other accounts in your niche by following, liking, and commenting on their content. Collaboration and cross-promotion can help you tap into new audiences and gain followers who are interested in your content.

Collaborate with Influencers

Partnering with influencers in your industry can significantly boost your Instagram follower count. Identify relevant influencers with a substantial following and engage in meaningful collaborations. This can involve hosting joint contests, guest posting, or co-creating content. Influencers can introduce you to their audience, providing exposure and credibility. Choose influencers whose values align with your brand to ensure authenticity and genuine engagement from their followers.

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Leverage Instagram Stories and Reels

Instagram Stories and Reels are powerful tools for increasing your reach and engaging your audience. Stories allow you to share behind-the-scenes content, showcase your personality, and drive engagement through polls, quizzes, and interactive features. Reels, on the other hand, enable you to create short, entertaining videos that capture attention and have the potential to go viral. By leveraging these features creatively, you can attract new followers and keep your existing ones captivated.

Cross-Promote on Other Platforms

Promote your Instagram account on other social media platforms and your website or blog. Include an Instagram icon and link in your email signature, and mention it in your YouTube videos or podcast episodes. Encourage your existing audience on other platforms to follow you on Instagram, highlighting the exclusive content and value they can gain. Cross-promotion helps you tap into different audience pools and may not be aware of your presence on the platform.


How many followers can I do per day?

What’s more, Instagram has follow limits for each 24-hour period too – Instagram only lets you follow 200 people per day. This rule is also an effort to stop bots and spam accounts.

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Should I post 2 Reels a day?

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.


Increasing your Instagram followers requires a strategic approach and consistent effort. By optimising your profile, creating high-quality content, using relevant hashtags, engaging with your audience, collaborating with influencers, leveraging Instagram Stories and Reels, and cross-promoting on other platforms, you can organically grow your follower count and expand your reach. Remember, building a strong Instagram community takes time and dedication. Focus on providing value, fostering genuine connections, and staying authentic to your brand. With persistence and the implementation of these proven strategies, you’ll be well on your way to increasing your Instagram followers and achieving your goals on the platform.

Remember, the key is to stay consistent, experiment with different techniques, and adapt your strategy based on your audience’s preferences and engagement. By investing time and effort into these strategies, you’ll witness a gradual growth in your Instagram followers and establish a thriving presence on the platform.

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