July 13, 2024

The Ultimate Guide How to Get the Coveted Blue Tick on Instagram

4 min read
The Ultimate Guide How to Get the Coveted Blue Tick on Instagram


In today’s digital age, social media platforms have become powerful tools for personal branding and online recognition. Among these platforms, Instagram stands out as one of the most influential and popular ones. With over a billion monthly active users, Instagram offers individuals and businesses alike an opportunity to showcase their content and gain credibility. One significant symbol of authenticity and prestige on Instagram is the blue verification tick. In this article, we will delve into the strategies and best practices to help you increase your chances of obtaining the coveted blue tick on Instagram.

Understanding the Blue Tick

The blue tick on Instagram represents a verified account, which indicates that the account is authentic and belongs to a public figure, celebrity, global brand, or notable entity. Verification is essential for building trust with your audience, preventing impersonation, and increasing your visibility. However, it’s crucial to note that not everyone is eligible for verification. Instagram has specific criteria and guidelines that applicants must meet to be considered for the blue tick.

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Building a Strong Foundation

Before applying for verification, it’s essential to establish a solid foundation for your Instagram account. Start by optimising your profile with a clear and recognizable profile picture, a concise and engaging bio, and relevant links to your website or other social media profiles. Additionally, focus on creating high-quality content that aligns with your niche and resonates with your target audience. Consistency and authenticity are key factors that will help you attract followers and engagement.

Meeting the Verification Criteria

To increase your chances of obtaining the blue tick, you need to meet Instagram’s verification criteria. The platform considers accounts that are authentic, unique, complete, and notable within their field.

Here are some key aspects to focus on

  • Authenticity – Ensure that your account represents a real person, brand, or entity. Use a legitimate email address and phone number for your account.
  • Uniqueness – Differentiate yourself from others in your niche. Develop a distinct style and voice that sets you apart.
  • Completeness – Fill out all the required information on your profile, including your full name, relevant bio, website, and category.
  • Notability – Demonstrate your impact and influence. Build a strong following, engage with your audience, and be mentioned in reputable media outlets.
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Submitting a Verification Request

Once you’ve met the verification criteria, it’s time to submit a verification request to Instagram. Follow these steps

  • Open the Instagram app and go to your profile.
  • Tap the three horizontal lines in the top right corner to access the menu.
  • Select “Settings” and then “Account.”
  • Scroll down and tap “Request Verification.”
  • Fill out the required information, including your account name, full name, and category.
  • Provide additional supporting documents if requested, such as a government-issued ID or articles of incorporation.

Building Your Online Presence

While waiting for Instagram’s response, focus on building your online presence further. Engage with your audience, collaborate with other influencers for brands, and create valuable content. The more active and visible you are within your niche, the more likely you’ll be recognized by Instagram as a notable account.

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Can a normal person get a blue tick on Instagram?

Only one account per person or business may be verified, with exceptions for language-specific accounts. Your account must be public and have a bio, profile photo and at least one post. Your account must represent a well-known, highly searched-for person, brand or entity.

Can I pay to get verified on Instagram?

Earlier this year, Meta announced its plans to introduce a new paid subscription that will let users verify the authenticity of their account via a government ID to get a blue checkmark on Facebook and Instagram.


Obtaining the blue tick on Instagram is not an easy feat, but by following the strategies and guidelines outlined in this article, you can increase your chances of achieving verification. Remember, authenticity, uniqueness, completeness, and notability are key factors to consider. Stay committed to building a strong online presence, and remember that credibility and recognition take time and effort. Good luck on your journey towards getting that coveted blue tick!

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